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Make it competitive with other brands
Social media influencer/ Content creators
Make it a trend/ make it hop on through trendy promotions
Through Social media
Should these brands should be promoted and how?
Fueling it to:
18 - 25
Years of age group
By 18, Gen Z in college begins valuing sustainable fashion, with 73% willing to pay more for eco-friendly products. Instilling eco-values can lead them to prioritize green choices throughout life.
Industry
Consumer
60%
42
Million ton
9%
Of Clothing material is plastic (Nylon, Acrylic, etc.)
Of plastic waste from Textile production.
Microplastic pollution into ocean every year i.e 500,000 ton
Understanding the impact
Out of 52 responses, 65.4% know about sustainable fashion. 92.3% feel it's less marketed and accessible. 48.1% think less marketing is the reason for low awareness, while 50% are unsure. People choose fast fashion for affordability, trends, personal preference, promotions, lack of awareness, and hype.
Analyzing the talks
2023
2024
2025
2026
2027
2028
Information in the above chart consists of dummy data and is only shown here for representation purpose.
Indian textile recycling market size, 2023-28 (in million US dollar)
Sustainable, mindful consumption, production, conservation of nature
Sustainable Development Goal
A design project on SDG and sustainable fashion. Following the design process, arriving to the problem statement- Lack of awareness and promotions about sustainable fashion , delivering the appropriate Solution through researches.
Campaign Design
Sustainable fashion
12
“Wealth in Waste” - India’s potential to bring textile waste back into apparel supply chain
India is one of the TOP MARKETS yet contribution to pollution continuous. India also does import the waste, process(recycle) and export it to the global market.
System
Development
Developing a system and communicating to consumers on how to increase the life of clothes and keep them off landfills and off pollutions
Campaign Design
Promotions and a campaign that spreads awareness about sustainability, disadvantages and harm it has been causing and a promote a brand who does serve a lot for sustainability but yet not everyone is aware about.
Brand Research
Campaign Ideas
Social Media
Nonasties- green work
Billboard
Fashion magazine
Research
AWARENESS
Experience it with sound, Unmute please:)
Experience it with sound, Unmute please:)
Experience it with sound, Unmute please:)
What did the audience say about it
Possible Solutions
Deliverables
Labelling each issues/ points to understand the crux of the matter
Wondered how clothes are disposed or pollution through textile?
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