Analysis
In India, ambience and in-store design are observed where whereas globally we are moving towards extensive and immersive experiences. It is been applied in the Indian market but approached by non- Indian origin brands (Maison Marglela, EL&N, Starbucks, etc). Recently, Kaybeauty was the one to initiate the concept of pop-up stores, showing how the Indian market is moving towards it.
Cinnamon
Location: Bangalore
Concept: A boutique housed in a colonial bungalow that includes a café.
Experience: Curated by Radhika Poddar, it offers a mix of homeware, decor, and fashion from leading Indian designers, blending vintage charm with modern aesthetics.
What is happening for retail experience: In India
Increase
6-10%
Brands focusing on engagement & personalization see their revenue increase by 6-10%- almost 3 times faster than others.
Jaypore Pop-up store
Branding & Experience Design
Every day, a new experience!
Heard it many times, right? Because it's all about experiences!
We want, need, and crave experiences!
We are surrounded by experiences. Our craving for the new takes us to amusement parks, malls, dine-outs, and more. We’re also surrounded by brands—shopping and retail experiences are the new black!
Research
The what, why, and how...
What is Experience design?
How it works?
Experience design draws on users’ needs, feelings, contexts, and mindsets to design experiences that center on them in a memorable and sensorial manner.
Experience design works by crafting environments and interactions that engage people on multiple sensory and emotional levels. It begins by understanding the target audience’s needs, desires, and behaviors. Then creating immersive and extensively designed spaces where customers can interact with products, services, brands in meaningful ways.
Products & features | Store Design | Pop Up stores | Packaging | Installation | Website | AR-VR | Campaigns | Unboxing | Personalization | launch events | Live experiences
Why should a brand focus on retail experience?
Earned Media
A successful experiential retail space connects with customers, inspiring them to share their experience or post pictures on social media.
Boosts Feeling
Experiences inspire awe, build trust and loyalty, peaks curiosity, boost brand awareness, attract new audiences, and encourage customers to revisit stores.
Customers feel confident purchasing and justify premium prices when they directly interact with the brand or product.
Justifying premium pricing
Facts!
Consumers
81%
81% of global consumers are willing to pay more for elevated and personalized experiences.
Sales
60%
FOMO marketing is a form of aspiration-based marketing that can be responsible for up to 60% of sales.
What is happening for retail experience: Globally
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Curious? PAUSE. HOVER. DISCOVER
Gentle Monster
Gentle Monster’s stores resemble art galleries, filled with unique sculptures and installations. Visitors come to explore, take photos, and discover the brand. Each store has a distinct smell and soundtrack, making every visit an immersive experience.
Casper
Casper addresses sleep issues with a store experience that helps customers sleep better. For $25, visitors can nap for 45 minutes in private pods equipped with Casper mattresses, sheets, and pillows. “We aimed to create a calming, restful space that evokes our brand's spirit,” said Jeff Brooks, CMO.
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Maison Margiela Fragrances
Location: Jio World Drive, Mumbai
Concept: India’s first pop-up store for fragrances.
Experience: Allows customers to immerse themselves in the brand's fragrance range, enhancing the sensory shopping experience.
Lush
Lush stores use live demos, like testing bath bombs in sinks, to create vibrant spaces full of color, smell, and sound. This immersive experience justifies their premium pricing for soap and shampoo.
Kay Beauty Pop Up Store
Location: Carter Road, Mumbai
Concept: Blush Launch
Experience: By focusing on community engagement and incorporating local culture, such as pop-ups, are redefining the shopping experience in urban settings.
Disney World
Disney’s focus on detail, like consistent music no matter the distance through 15,000 speakers, reflects a design culture of continuous improvement. This inspired retail stores to offer theme park-like experiences.
More
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Desinging Pop-up store for an Indian Brand
A temporary retail space that's open for a limited time, often to capitalize on a trend or event.
What?
Pop-up Store?
Creates buzz around brand and increase brand visibility and engagement. It also help connect with more consumers.
Why?
Culture is the foundation of any nation; it defines who we are and what we stand for. India stands strong for its traditions and cultures. Experiential design to extensive experiences in India must lead with brand with strong roots of India.
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Pop-Up Store
Jaypore
Who
Connecting you to India's most beautiful products.
Jaypore is about bringing the world a little closer together. We discover the best designs from artisans and craftsmen from all over India, and deliver them at exceptional value to our members.
What do they do?
Everyday, discover a new story. Jaypore doesn’t like to call them sales. They are storytellers; about amazing product, and the people behind them.
Everyday, discover a new story. Jaypore doesn’t like to call them sales. They are storytellers; about amazing product, and the people behind them.
What do they sell?
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Primarily, Jaypore focused on the age of 30+. Now, Jaypore launches new collections offering freshness, uniqueness, and excitement. This shows their shift in aim towards a fashion-conscious and young audience.
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Emphasis on handmade products, sustainable practices, and support for local artisans.
Targets?
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After the recent opening in Guwahati, Jaypore plans to host an artisans showcase, Cultural events, and workshops during launches to celebrate exclusivity in the shopping experience.
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Also aims to open more stores as it is shifting from online to offline stores, which affects the increase in sales by 20-25%
Goals?
Brand style board
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Ideation
CraftPods
Observing their tone of communication and website, Jaypore sells stories and has a section to buy from crafts as KARIGARI KI KAHANIYAA!
Choosing one of the crafts from Karigari ki kahaani with its newest collection launch. This helps with brand visibility, showcasing products to build new customers, and also acts as a promotion of the new launch of the collection, brand, or store.
KalamkariPod style Board
Conveying the process and technique of kalamkari through the pod along with the brand’s premium, quality, authenticity, craftsmanship and intricate details of Indian crafts.
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On to the Canvas...
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Frames with state representation of craft. Kalamkari= Andhra Pradesh (key elements)
Frame of the process of kalamkari (sketch to broder to colors)
Display of kalamkari collection
walk flow of audience
Display of exclusive products
(Shop only through Pop up store- cusion covers & runners)
3D Render
